Analytics & SEO
You already know what you want your dashboards to show. The problem is finding the time to build the data sources, fix the broken blends, and keep everything current when your underlying data changes. Nacho fractional specialists work directly inside your Google Looker Studio account, handling report builds, data source connections, and ongoing maintenance on your schedule. Most clients are up and running with a dedicated specialist within one week.
What we do
Concrete work our fractional specialists take on inside your Google Looker Studio account. No vague promises.
Our specialists set up new Looker Studio reports against your connected data sources, whether that is Google Analytics 4, Google Ads, BigQuery, or a third-party connector. We configure dimensions, metrics, date range controls, and filters so the report answers your actual business questions. You receive a finished, shared report with a documented layout and data source map.
When a GA4 property migration, a Google Sheets restructure, or a connector update breaks your existing reports, we diagnose and restore the affected data sources and calculated fields. We test each chart against known values before handing back the report. We also document what caused the break so the same issue does not recur silently.
We write Looker Studio formulas to create calculated fields for metrics your raw data sources do not expose natively, such as blended cost-per-lead across channels or margin percentages pulled from a Sheets feed. Each formula is labeled and commented inside the data source so any team member can audit it later.
For agencies and multi-brand businesses, we build a master report template with shared data source references, consistent color themes, and reusable page layouts. We then clone and configure that template for each client or business unit. This reduces per-report build time and keeps your reporting visually consistent without manual reformatting.
We configure data source blends that join Google Ads spend data with CRM pipeline data or merge Search Console impressions with GA4 landing page metrics into a single chart. We handle join key mapping, aggregation logic, and null value handling so blended charts produce accurate results rather than inflated or mismatched numbers.
We review your existing reports for stale data sources, misconfigured filters, duplicate pages, and metrics that no longer match your current tracking setup. You receive a prioritized list of issues with recommended fixes, and we can execute the remediation in the same engagement. This is particularly useful after a GA4 migration or an ad account restructure.
The handoff
During onboarding, your Client Success Manager reviews any existing Looker Studio reports you have, notes which data sources are connected, and identifies the highest-priority gaps or fixes. That review feeds directly into your Strategic Delegation Plan, which maps out the first tasks your specialist will tackle and in what order. Your specialist works inside your own Looker Studio account using access you grant, so you retain full ownership of every report and data source at all times. Each completed report or fix is documented with a short summary of what was built or changed, and you approve the work before the task is closed. For ongoing retainers, your specialist handles routine maintenance, new report requests, and data source updates as part of your monthly hours.
Use cases
A few of the most common workflows our team has deployed with Google Looker Studio.
When a client migrates from Universal Analytics to GA4 or adds new custom events, we reconnect the Looker Studio data source to the new GA4 property, remap all affected dimensions and metrics, and rebuild any broken calculated fields. The client receives an updated report with a changelog before we close the task.
We configure a Looker Studio blend that joins Google Ads cost data with closed-won revenue exported from HubSpot or Salesforce via Google Sheets, producing a blended ROAS chart updated on a weekly schedule. The dashboard includes a date range control and a channel filter so leadership can slice without editing the report.
We clone your agency master template, connect the new client's GA4, Google Ads, and Search Console properties, apply their brand colors and logo, and configure page-level filters scoped to their data. The finished report is shared with view permissions for the client and edit permissions for your internal team.
We build a multi-page Looker Studio report that pulls Search Console query and page data alongside GA4 engagement metrics for the same URLs, using a blend keyed on the landing page path. The report includes a monthly comparison scorecard, a top-pages table, and a keyword trend chart, ready to send to clients or stakeholders without manual exports.
When a Looker Studio report stops populating, typically after a Sheets column rename or a connector credential expiry, the client flags the issue through their Client Success Manager and the specialist identifies the broken reference, restores the connection, and confirms data accuracy against a known date range before marking the task complete.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Good questions
Ready when you are
Book a discovery call and we will audit your current Looker Studio setup, identify the highest-priority fixes or builds, and outline exactly what a specialist would tackle in your first month. You will leave the call with a clear picture of scope and cost before committing to anything.