Build and maintain branded Kapwing templates
Your specialist sets up reusable templates inside your Kapwing workspace with locked brand colors, fonts, logo placement, and intro or outro sequences. This ensures every video your team produces starts from a consistent foundation rather than being rebuilt from scratch each time. Templates are documented so any team member can use them correctly without specialist involvement.
Edit and subtitle long-form video for distribution
Your specialist takes raw footage or podcast recordings and produces finished cuts inside Kapwing, including trimming, pacing, and auto-generated subtitle layers that are then reviewed and corrected for accuracy. Captions are styled to match your brand and exported as burned-in or as separate SRT files depending on where the content is going. Deliverables are organized in your workspace by episode, date, or campaign.
Repurpose long-form content into short-form clips
Your specialist identifies high-value moments from longer recordings and produces platform-specific short clips using Kapwing's timeline and resize tools, outputting correctly formatted versions for Instagram Reels, YouTube Shorts, TikTok, and LinkedIn. Each clip gets its own subtitle track and any required text overlays or captions. You receive a batch of ready-to-publish assets without touching the editor yourself.
Organize and audit your Kapwing workspace
Over time, Kapwing workspaces accumulate unfinished projects, duplicate assets, and inconsistently named files that make it hard to find anything or hand off work. Your specialist audits the workspace, archives or deletes stale projects, and builds a folder structure and naming convention that maps to your content calendar. A short documentation file is delivered so the system stays intact as your team grows.
Produce audiogram and video assets from podcast episodes
Your specialist takes podcast audio exports and produces branded audiogram clips inside Kapwing, selecting quote moments, adding waveform animations, and layering in episode artwork and subtitle text. These assets are sized for each social platform and exported in the correct format for scheduling. This turns a single episode into a repeatable set of promotional assets without a separate design tool or designer.
Connect Kapwing output to your publishing and storage workflow
Your specialist sets up a repeatable handoff process between Kapwing and the rest of your content stack, whether that means exporting finished files directly to a shared Google Drive or Dropbox folder, uploading to a Notion content tracker, or feeding into a Buffer or Hootsuite scheduling queue. This removes the manual download-and-upload step that breaks most video workflows. The process is documented so it runs the same way every production cycle.