Social Media
You already know what needs to happen inside Meta Business Suite. The ad campaigns need to be built and monitored, the pages need to stay consistent, the reports need to actually tell you something useful. What you don't have is the hours to do it yourself. Nacho's fractional specialists work directly inside your account, handling the execution so you can stay focused on decisions. This is not a managed agency relationship. It is a trained specialist, in your account, doing the work.
What we do
Concrete work our fractional specialists take on inside your Meta Business Suite account. No vague promises.
Our specialists set up full campaign hierarchies inside Ads Manager, including campaign objective selection, ad set targeting configuration, and creative uploads with proper naming conventions. We apply audience segmentation using Custom Audiences, Lookalike Audiences, and interest-based targeting based on your goals. Every campaign is documented so you know exactly what was built and why.
We review your existing account structure for issues like overlapping audiences, budget misallocation, disapproved ads, and broken Pixel events. We identify which campaigns are cannibalizing each other and which ad sets have learning phase problems due to low event volume. You get a written audit with prioritized fixes, not just a list of observations.
We schedule and publish organic posts across connected Pages using the native Content Planner, maintain posting cadence, and respond to comments or messages according to your guidelines. We keep your Business Page settings current, including contact info, call-to-action buttons, and linked accounts. This covers both Facebook Pages and connected Instagram professional accounts under the same Business Portfolio.
We verify that your Meta Pixel is firing correctly on key pages, check for duplicate events in Events Manager, and flag any event deduplication issues between browser and server-side signals. If you are using a Conversions API integration through Shopify, WordPress, or a custom setup, we coordinate the diagnostic steps and document event mapping for your developer if deeper work is needed. Accurate event data is the foundation of every campaign decision.
We create and update Custom Audiences from customer lists, website traffic, video engagement, and lead form interactions, and set refresh schedules so they stay current. We build Lookalike Audiences at multiple similarity percentages and document which audiences are assigned to which campaigns. When audiences expire or shrink due to data retention limits, we rebuild them and update the relevant ad sets.
We configure custom column sets inside Ads Manager to surface the metrics that matter for your specific objective, whether that is cost per lead, purchase ROAS, or link click volume. We build saved reports and export scheduled data into Google Sheets or your preferred reporting format on a weekly or monthly cadence. You get a clear picture of what is working without having to dig through the interface yourself.
The handoff
During onboarding, your dedicated Client Success Manager reviews your existing Meta Business Suite setup, including your Business Portfolio structure, connected ad accounts, Pages, Pixels, and any active campaigns. From that audit, we build a Strategic Delegation Plan that prioritizes the highest-impact work for your first month. Your specialist works directly inside your account with access you control, and documents every workflow, naming convention, and audience configuration so nothing lives only in someone else's head. You approve the approach before we execute, and you retain full ownership of every asset inside your account. Ongoing work is logged in detail so you always know what was done and when.
Use cases
A few of the most common workflows our team has deployed with Meta Business Suite.
When a prospect fills out a Meta Instant Form attached to a Lead Ad, we connect the form to your CRM (HubSpot, Salesforce, or similar) via a native integration or Zapier so the contact is created automatically. You receive an email or Slack notification for each new lead without any manual export from Meta.
At the end of each month, we pull campaign-level and ad set-level data from Ads Manager, populate a reporting template with cost per result, reach, and conversion metrics, and flag which ad sets are over or under the target cost threshold. You receive a one-page summary with a specific budget reallocation recommendation for the following month.
When you are launching a new product or offer, we build the full campaign structure including separate ad sets for cold, warm, and retargeting audiences, and set up an A/B test comparing two creative variations using Meta's built-in split testing tool. Results are tracked against a defined cost per result goal and reported at the end of the test window.
We create a Custom Audience from your website visitors segmented by page visited or time on site, then build a retargeting campaign that serves a different creative to people who have already seen your top-of-funnel ads. The sequence is documented so you know which message each audience segment is receiving at each stage.
When conversion data looks inconsistent, we run a diagnostic in Events Manager to identify duplicate events, misfiring triggers, or broken Conversions API connections. We document each issue found, implement fixes where possible within the platform, and provide a clear handoff note for any server-side changes that require developer access.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Good questions
Ready when you are
Your discovery call includes a review of your current Meta Business Suite setup, a clear picture of what is costing you time, and a prioritized plan for what a fractional specialist would tackle first.