Analytics & SEO
You already know what Screaming Frog can surface. The bottleneck is finding the time to run the crawls, interpret the exports, and turn the data into a prioritized fix list. Nacho's fractional SEO specialists work directly inside your Screaming Frog setup, configuring crawls, pulling structured exports, and delivering findings your dev or content team can act on. This is not a managed SEO service. It is a dedicated specialist who does the Screaming Frog work you do not have bandwidth for.
What we do
Concrete work our fractional specialists take on inside your Screaming Frog account. No vague promises.
Before running a crawl, a specialist reviews your robots.txt, sitemap, and URL structure to set crawl scope, user-agent, and rendering mode correctly. Misconfigured crawls return misleading data, so this setup step is treated as a deliverable, not a formality. You receive a saved configuration file you can reuse or hand off.
We run crawls on a cadence you define (weekly, monthly, or post-deploy) and compare results against prior exports to flag new issues and confirm resolved ones. Screaming Frog's crawl comparison feature is used to surface regressions after site updates or migrations. You get a change log, not just a raw export.
Using Screaming Frog's custom extraction tab, we write XPath, CSS path, or regex rules to pull specific on-page elements your standard crawl does not capture by default, such as structured data fields, custom meta attributes, or CMS-specific markup. These rules are documented so they can be updated when your templates change. Deliverable is a saved extraction config and a sample output file.
Raw Screaming Frog exports are filtered, sorted, and cross-referenced to produce a structured audit report organized by issue severity and estimated fix effort. We segment findings into categories like broken internal links, redirect chains, duplicate title tags, and missing canonical tags, then assign priority based on crawl depth and traffic data from a connected Google Search Console or Analytics property. You receive a report your team can assign and work from directly.
Crawl exports are imported into Google Sheets using structured templates that allow ongoing tracking without rebuilding the dataset each time. Where clients want a live dashboard, we connect cleaned export data to Looker Studio to visualize trends in crawl errors, index coverage, and page speed scores over time. This turns one-time audit data into a monitoring layer.
For domain migrations, CMS changes, or HTTPS transitions, we run a full pre-migration crawl to document the existing URL inventory, redirect map, and on-page metadata baseline. After launch, we run a post-migration crawl and compare both exports to identify broken redirects, lost canonicals, or missing pages before they affect rankings. Deliverables include both crawl exports, a redirect validation report, and a flagged issue list for your dev team.
The handoff
During onboarding, your Client Success Manager reviews any existing Screaming Frog configuration, crawl history, or audit outputs you have on hand and uses that to map your priorities into a Strategic Delegation Plan. If you are starting from scratch, we document your site's crawl scope, authentication needs, and reporting cadence before the first crawl runs. Your specialist works inside your Screaming Frog license and your connected Google properties, not a shared environment, so you retain full ownership of every configuration and export. Each workflow is documented in a shared space you control, and nothing is pushed to your team without your review. As your site evolves, we update crawl configurations and extraction rules to match, so the work stays accurate rather than becoming stale.
Use cases
A few of the most common workflows our team has deployed with Screaming Frog.
On a set date each month, we run a full crawl of the client's domain, export the filtered results into a structured Google Sheet, and post a delta summary (new issues, resolved issues, unchanged errors) to a designated Slack channel. The client gets a consistent signal without opening Screaming Frog themselves.
After a site update or deployment, we run a targeted crawl scoped to affected URL paths, validate that redirect rules are resolving correctly, and log any broken chains or 404s as tickets in Linear, Jira, or Asana with the affected URLs and expected behavior documented.
We export the full crawl URL list and join it against a Google Search Console index coverage export in Google Sheets to identify pages that are crawlable but not indexed, or indexed but not internally linked. The result is a segmented orphaned page report with recommended actions for each segment.
Using Screaming Frog's custom extraction tab, we crawl the site targeting schema markup fields (such as Product, Article, or FAQ schema) and export the results into a validation sheet checked against Google's structured data requirements. Any missing or malformed fields are documented in a fix brief formatted for a developer or content editor.
Before a domain or CMS migration, we crawl the existing site to produce a complete URL inventory with status codes, title tags, and canonical URLs. We use that inventory to build or validate the client's redirect map, then run a post-launch crawl to confirm each redirect resolves correctly and flag any chains longer than one hop.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Good questions
Ready when you are
Book a discovery call and we will review your current Screaming Frog setup (or your crawl goals if you are starting fresh), identify the highest-value workflows for your site, and outline exactly what a specialist would do in your account each month.