Analytics & SEO
You already know what SimilarWeb can surface. The problem is carving out the hours to pull the right data, build the right views, and turn findings into something your team can actually act on. Nacho's fractional specialists work directly inside your SimilarWeb account to handle competitive benchmarking, traffic analysis, and reporting on an ongoing or project basis. You define the priorities, we do the work, and you get deliverables you can use in your next strategy meeting.
What we do
Concrete work our fractional specialists take on inside your SimilarWeb account. No vague promises.
We configure your SimilarWeb workspace with a defined competitor set, setting up side-by-side comparisons across traffic sources, engagement metrics, and keyword overlap. Each workspace is organized by segment (direct competitors, aspirational benchmarks, category leaders) so your team can navigate findings without digging. The result is a structured view your marketing or strategy lead can open and interpret without context from us.
Each month we pull updated traffic estimates, channel mix shifts, and keyword movement for your tracked competitors, then package findings into a formatted report tied to your reporting cadence. We flag meaningful changes, such as a competitor gaining significant organic share or shifting budget toward paid, and add brief commentary on what the data suggests. Reports are delivered in your preferred format, whether that is a Google Slides deck, a Notion page, or a structured PDF.
If you have an existing SimilarWeb account that has grown disorganized or was set up without a clear framework, we audit what is there, identify gaps in competitor coverage, and rebuild the structure around your current business priorities. This includes reviewing which segments and industries are tracked, whether keyword gap analyses are scoped correctly, and whether the right benchmarks are in place for your current market position.
We use SimilarWeb's keyword analysis tools to identify search terms driving traffic to competitors that your site is not capturing, then document findings by intent category and estimated volume. Output is a prioritized keyword opportunity list formatted for handoff to your SEO or content team, with source data and competitor context included. This is not a one-time export but a repeatable workflow we run on your defined schedule.
We pull SimilarWeb's industry benchmarking data to compare your site's channel performance against category averages, covering organic, paid, referral, direct, social, and email. Findings are documented with trend lines so you can see whether gaps are narrowing or widening over time. This work is typically scoped as a quarterly deliverable tied to your broader marketing performance review.
We take SimilarWeb exports and structured data pulls and incorporate them into your existing reporting infrastructure, whether that is a Google Looker Studio dashboard, an Airtable base, or a recurring Notion report. This includes setting up consistent data formatting so SimilarWeb outputs align with how your team tracks internal metrics. The goal is that SimilarWeb data stops living in a silo and starts appearing where your team already looks for answers.
The handoff
During onboarding, your dedicated Client Success Manager reviews your existing SimilarWeb account structure (or helps scope a new setup from scratch) and works with you to map your highest-priority use cases into a Strategic Delegation Plan. Your specialist then works directly inside your account, documenting each workflow so you always have visibility into what was built and why. Nothing is automated or published without your review and approval. Because SimilarWeb work tends to be cyclical, tied to monthly reporting, quarterly reviews, or ad hoc research requests, we structure the engagement to flex with your cadence rather than locking you into a fixed scope.
Use cases
A few of the most common workflows our team has deployed with SimilarWeb.
We configure a competitor tracking workspace in SimilarWeb based on your market segment, pull a monthly traffic and channel summary for each tracked domain, and post a formatted summary to a designated Slack channel or shared Google Doc. Your team gets a consistent monthly pulse on competitor performance without logging into SimilarWeb themselves.
We run a keyword gap analysis against your top three to five competitors in SimilarWeb, export the results, and build a prioritized opportunity list in Airtable filtered by estimated traffic potential and intent. The content team receives a ready-to-assign list with competitor context attached to each keyword cluster.
When a client is evaluating a new vertical or geographic market, we use SimilarWeb's industry analysis and traffic benchmarking tools to assess market size, top players, and channel dynamics. Findings are packaged into a one-page summary with supporting data that leadership can use to make an informed entry decision.
Each quarter we pull SimilarWeb's benchmarking data for your industry category and compare channel mix and engagement metrics against your actual GA4 performance. Discrepancies and opportunities are documented in a shared Notion page with commentary on where your site is outperforming or underperforming relative to the category.
For sales teams that use SimilarWeb for prospect intelligence, we handle individual or batch traffic profile pulls for target accounts and log key metrics (estimated monthly visits, top traffic sources, primary keywords) directly into HubSpot or Salesforce before outreach or discovery calls.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Good questions
Ready when you are
Book a discovery call and we will review your current SimilarWeb setup, identify the highest-value work to delegate first, and give you a concrete roadmap before you commit to anything.