Social Media
You already know Sprout Social can handle your publishing calendar, social inbox, and reporting. The problem is that someone has to actually build the queues, respond to the comments, pull the reports, and keep everything organized. Our fractional specialists work directly inside your Sprout Social account on a recurring basis, handling the operational layer so your content and community don't stall. This is not a consultant who gives you a checklist. It is someone who does the work.
What we do
Concrete work our fractional specialists take on inside your Sprout Social account. No vague promises.
We set up your content calendar inside the Compose and Publishing Queue tools, organize posts by profile and tag, and schedule content according to your cadence. Deliverables include a fully loaded queue, recurring time slots configured per platform, and a tagging taxonomy that makes reporting meaningful later.
We monitor your Smart Inbox daily, respond to routine comments and messages using approved brand voice guidelines, and flag anything requiring your direct attention. We apply message tags and completion statuses so your inbox stays at zero and nothing falls through.
We configure custom Report Builder layouts using the metrics that matter to your business, whether that is engagement rate by profile, tag performance, or link click volume. You receive a recurring report on a schedule you define, formatted for internal sharing or client delivery.
If your account has accumulated disconnected profiles, unused tags, or reporting gaps, we conduct a full audit covering profile connections, user permissions, tag libraries, and queue health. You receive a written summary of what exists, what is broken, and a prioritized fix list.
We configure Sprout Social Listening queries using your brand terms, competitor names, and relevant industry keywords, then build a delivery workflow so insights reach the right person on your team. This includes setting up keyword groups, filtering out noise, and documenting the logic behind each topic.
We build integrations between Sprout Social and tools like HubSpot, Salesforce, or Asana using native connections or Zapier, so that tagged messages, new leads from social, or completed tasks flow into the right place automatically. Each integration is documented with a process map so your team understands what triggers what.
The handoff
During onboarding, your dedicated Client Success Manager reviews your existing Sprout Social account alongside you, or sets up a clean account if you are starting fresh, and documents what profiles, tags, queues, and integrations are already in place. From that audit, we build a Strategic Delegation Plan that prioritizes the highest-impact work first, whether that is getting your inbox under control, fixing your reporting setup, or loading out a content calendar. Your specialist works inside your account using credentials you control, and every workflow we build is documented so you always know what is happening and why. You review and approve the approach before we execute, and nothing is changed in your account without your knowledge.
Use cases
A few of the most common workflows our team has deployed with Sprout Social.
Once your team approves a content brief in Notion or Google Docs, our specialist drafts the post copy, uploads creative assets, and schedules the post inside Sprout Social to the correct profile and time slot. The post is tagged for campaign tracking before it goes live.
Incoming messages tagged as sales inquiries inside the Smart Inbox trigger a workflow where our specialist logs the conversation in HubSpot or your CRM of choice, creates or updates the contact record, and notifies your sales team via Slack. Nothing sits in the inbox unaddressed.
At the end of each reporting period, our specialist pulls performance data from Sprout Social Report Builder, formats it into a shareable summary, and delivers it to your inbox or uploads it to a shared Google Drive folder. The format is consistent each month so stakeholders can compare periods without extra explanation.
When a Sprout Social Listening topic surfaces a brand mention or competitor conversation above a set volume threshold, our specialist flags it in your team Slack channel and drafts a suggested response or talking point for your review. This keeps your team informed without requiring anyone to monitor the platform manually.
Before a campaign goes live, our specialist audits the relevant Sprout Social profiles for connection health, creates a campaign-specific tag, builds the scheduled queue for all campaign posts, and confirms that reporting is set up to capture performance under that tag. You start the campaign with everything in place.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Good questions
Ready when you are
Book a discovery call and we will review your current Sprout Social account, identify what is working and what is not, and give you a prioritized roadmap of what a fractional specialist would tackle first. No commitment required to have the conversation.