Analytics & SEO
You already know what needs to happen inside Yoast SEO. The problem is that writing meta titles, fixing readability issues, auditing cornerstone content, and keeping schema markup consistent across hundreds of posts takes hours you don't have. Nacho's fractional specialists work directly in your WordPress account, inside Yoast SEO, handling the ongoing configuration and content optimization work that keeps getting pushed to the back burner. This is not consulting or advice. It is someone doing the work.
What we do
Concrete work our fractional specialists take on inside your Yoast SEO account. No vague promises.
We set up your site's Search Appearance settings in Yoast, including title separators, homepage meta, breadcrumb labels, and content type indexing rules. This includes deciding which post types and taxonomies should be indexed or noindexed based on your site architecture. We document every setting change so your team understands the logic behind each decision.
We go page by page or post by post through your WordPress content and write SEO titles and meta descriptions that match your target keywords and stay within Yoast's character count guidelines. For larger sites, we work from a prioritized content list, starting with high-traffic or high-priority URLs. Every entry is written to match search intent, not just to fill the field.
We run through your existing posts and pages using Yoast's SEO and readability analysis indicators and work through the red and orange bullets systematically. This includes adjusting keyword density, fixing passive voice overuse, adding internal links, correcting missing focus keyphrases, and resolving duplicate or missing meta data. We track progress in a shared audit log so you can see what was fixed and when.
We use Yoast's cornerstone content feature to flag your most important pillar pages, then audit supporting posts to ensure they link back to those cornerstone pieces using relevant anchor text. This work is done in coordination with your content calendar so new posts are linked correctly from the moment they publish. We also use the Yoast internal linking suggestions panel to identify missed linking opportunities across older content.
We configure Yoast's schema graph settings at both the site level and the individual post or page level, assigning the correct schema type (Article, FAQPage, Product, LocalBusiness, and others) based on content context. For posts using Yoast's FAQ or HowTo blocks, we verify that the structured data is rendering correctly using Google's Rich Results Test. We flag any schema conflicts with other plugins that may override Yoast's output.
We connect your Yoast setup with Google Search Console to surface crawl errors, indexing issues, and keyword performance data that informs which content needs attention first. Using that data alongside Yoast's readability and SEO scores, we build a prioritized content improvement queue updated on a recurring schedule. Where clients use tools like Ahrefs, Semrush, or Screaming Frog alongside Yoast, we cross-reference findings to make sure nothing falls through the cracks.
The handoff
During onboarding, your dedicated Client Success Manager reviews your existing Yoast SEO configuration, crawls your site to identify missing or incomplete meta data, and maps out a prioritized task list based on your traffic goals and content volume. We work directly inside your WordPress account with credentials you control, and we document every change we make in a shared log you can reference at any time. Before we make structural changes to your Yoast site-wide settings or schema configuration, we walk you through what we're doing and why. Ongoing work is handled on a recurring schedule, so Yoast maintenance does not pile up between check-ins.
Use cases
A few of the most common workflows our team has deployed with Yoast SEO.
Before each post goes live, we review the Yoast SEO meta box to confirm the focus keyphrase is set, the SEO title and meta description are written and within character limits, the schema type is correct, and the readability score is acceptable. This runs as a pre-publish checklist so no content goes out with empty or auto-generated Yoast fields.
Each month we pull a list of posts with declining impressions from Google Search Console and cross-check them against their current Yoast SEO and readability scores. Posts that are underperforming and have fixable Yoast issues get added to a prioritized update queue, with changes tracked in a shared Google Sheet alongside before-and-after Yoast scores.
When a client moves to a new WordPress host or rebuilds their site, we export the existing Yoast configuration using the plugin's built-in settings export, document all existing meta data using a Screaming Frog crawl, and re-import and validate settings post-migration. We then spot-check high-priority URLs to confirm meta titles, descriptions, and schema are rendering correctly after the move.
When a client updates their keyword strategy, we go through a defined content cluster and update the focus keyphrase in each post's Yoast settings, revise the SEO title and meta description to reflect the new target term, and adjust the content where needed to resolve Yoast's keyphrase-in-introduction and keyphrase density checks. Changes are logged with the old and new keyphrase for each URL.
For clients with a physical location or service area, we configure the Yoast Local SEO settings (using the Yoast Local SEO add-on where applicable) to output accurate LocalBusiness schema including address, phone, business hours, and geo coordinates. We then validate the output against Google's Rich Results Test and flag any discrepancies between the Yoast schema and the client's Google Business Profile.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Good questions
Ready when you are
Book a discovery call and we will review your current Yoast SEO setup, identify the highest-priority gaps in your meta data and schema configuration, and give you a concrete starting point for what fractional support would cover each month.